Chapter Twelve delves into corporate diversification and the competitive advantages that can be gained through firm organizational changes.  Interestingly enough, I began this blog with lots of discussion on the founder, Chip Wilson.  However, after a “high-profile feud with company directors,” Wilson resigned from the company last month (http://business.financialpost.com/2015/02/02/lululemon-athletica-founder-chip-wilson-resigns-from-board-of-directors/).

The current structure of the organization (depicted below), has five officers (internal) and eleven directors (ten external).  While Potdevin, the CEO, serves on the board, he does not serve in the chairman capacity.  This helps “ensure the independent monitoring required to resolve agency conflicts in the modern diversified corporation” (Barney 343).

 

http://investor.lululemon.com/management.cfm

Luluemon has three subcommittees, with board members spread amongst said committees, to further this diversification (see below).

http://investor.lululemon.com/committees.cfm